... After that, we were convinced it was worth building a business around

Should I use the Divi theme?

One day, I was talking to a developer who worked in a trendy Baltimore design agency, and he told me they use the Divi WordPress theme for most of the sites they build. At the time, I had been considering focusing on one theme. Before making a big decision, I go through a ridiculous amount of research. I am talking about days worth of reading biased and unbiased reviews. After an exhausted deep dive Divi seemed to stand out as one of the best options.

You can pay once a year to use Divi or pay more for a lifetime subscription. This means you get all the essential updates to keep your site safe and get the new features they come out with. For the first couple of years, we paid annually. After that, we determined building our business around Divi was worth it.

With Divi You can use premade pages or sections of a page and replace the content with your or you can start with an empty page, divided it, and add the elements such as text, image, and video where you want

We can make a site look similar or as Professional as most sites online. Still, we prefer to use its building tools to create a custom design solution that best fits your business and vision.

The marketing of page builders is misleading.

I have worked with many business owners who thought if they bought Divi, they would build their site themselves. I have seen a few successful at finishing the site, but their sites still needed a Professional touch and guidance. Most of the Divi owners I work with leave with the understanding that Divi is a good theme for them to add or edit content and to manage themselves. It is not a tool for novices to learn and make their website.

Yes, if you think you can and committed, you can learn how to use Divi effectively. Can I make a website myself. But if your thinking in terms of time is the money, it will take you more time to learn to use Divi as it would be to pay someone to do it, and if you are not using it every day, you will forget it anyway.

Adding pictures and text is not hard to do, but it does not take long before realizing that what appeared as pretty good to you does not cut it. The hard stuff, which takes a site from pretty good to a professional level that would convince a visitor to call you over other options, takes years of experience and knowledge in more than one area.

Getting someone to add content to or do other easy tasks is unnecessarily expensive. A great way to save money and have more control is to have someone train you on the basics. We provide one-on-one training for our clients and a custom video showing you how to do easy tasks on your website. We also provide general videos for other DIY tasks.

Divi is fun to work with, and the large Divi community provides lots of shortcuts and tips. I can usually find a way to do what I need quickly by typing in Divi and my question in a Google search box. They have a large team of developers and a founder who is aggressively trying to make the theme the best available. It’s exciting to see a message in your inbox explaining the newest feature.

But I found this really cool theme

There are some cool themes out there. A developer or a small team often will spend their developing time coding one or a couple of stunning features. They add features that would be hard to replicate with Divi using the standard building tools. There are a couple of problems with using this approach. You cannot rely on a small organization that builds a theme to stay in business. If they are not continually working on updates, then that great site will become useless. WordPress itself is constantly changing. A developer can’t make a theme and walk away. It is a big commitment.

Another problem is flashy features can be gimmicky and annoying. A site visitor and a site owner often are not on the same page. A visitor is there to get the information they want quickly. If information is not easily found and does not look nice, they will not trust it and will leave. They are not going to slow down to see the detail in your logo. That super cool animation thingy will impress them for a second but might annoy them the second time.


Divi is a great theme for most people. In a short period of time, you can learn to manage, add, and edit the content on your site. If you’re adventurous you can go beyond this and add some decent sections or even a page to your site. There are so many options and things to know. Do your business a favor and have your site built first